Offside Clothing - Ecommerce
We turned a 50-product online store into a complete, high-performance e-commerce with more than 3,000 products, a clean design and campaigns that delivered real results.
The challenge.
Offside had an online store with only 50 products, an outdated design and no structure to grow. They wanted to become a complete e-commerce with thousands of products, but the complexity of the variants (sizes, patches, special editions) made the migration a huge operational challenge.
- Only 50 products in a store with no potential to scale
- No system to handle complex variants (size + patch)
- A design that built neither trust nor conversions
- No infrastructure for high-volume campaigns
The solution.
We redesigned the entire e-commerce and built from scratch a catalog of ~3,000 products with multiple variants: sizes S, M, L, XL, XXL combined with patch options (no patch, World Cup, UEFA Champions League, etc.). We built a Google Sheet with more than 16,000 rows to manage the whole import, plus plugins, custom code and a conversion-focused design.
The result.
Offside went from 50 products to a complete, scalable e-commerce. Their Black Friday was the best sales week in their history, on a site we kept running with weekly improvements for 4-5 months.
- From 50 to ~3,000 products.
- 16,000+ rows of data managed for the import
- Best sales week ever on Black Friday
- First delivery with 1,000 products: 2 weeks.
